Underscore is delighted to again be the chosen agency selected by Cadogan Estate to bring their annual Chelsea in Bloom event to life.
Now in its ninth year, Chelsea in Bloom, in association with the RHS Chelsea Flower Show, sees the streets of Chelsea awash with blossoms, buds and blooms from 19th – 24th May.
The annual competition heats up year-on-year as the area’s retailers compete for the coveted award with a display of breathtaking floral designs. This year’s Chelsea in Bloom theme is ‘Creation in Colour’, a journey through fashion, food and lifestyle, and the competition will showcase floral displays that reflect the participating retailers’ interpretation of the theme.
The area’s most acclaimed stores are attempting to outshine last year’s winner Rag & Bone, and this year’s floral art show promises to be the most exciting and competitive yet.
Underscore’s campaign concept of the ‘Creation in Colour Wheel’ is being used to promote the event as a powerful, dynamic and iconic symbol of ‘unity through diversity’, and marks the occasion of people coming together in celebration of all things nature and colour as the streets of Chelsea blossom.