Credit Action, the UK’s financial capability charity, has appointed underscore after a multi agency pitch to deliver their rebrand to become ‘The Money Charity’.
To compliment a vision to provide financial education so that everyone can get on top of their money and live a happier and more positive life, our strategic response will need to consider audiences which will include young people, adults and ‘industry’ as we seek to develop productive and well structured relationships across the board.
The introduction of a new name will better reflect these aspirations whilst providing an exciting ‘fresh’ platform for the organisation and staff to embrace and project into the future, and early progress has been really well received.
After only our second meeting in the underscore thinking garden Michelle Highman, chief executive of Credit Action fed this comment back to our team “We all came away bubbling over with ideas and enthusiasm. It is so exciting to see it all take shape. Thank you once again. A great morning!”