Underscore are delighted to announce we have been shortlisted for this year’s PMA’s for our work with the regeneration of Alexandra Palace.
In 2012, underscore was integral to the public consultation for the regeneration of Alexandra Palace. The Trustees of Alexandra Palace have been developing a ‘spatialmasterplan’ for the future use of the building, looking at the whole site and how people might use it and move around it in years to come. Our role was to visualise and deliver a public friendly communications campaign across their website, social media and within an on-site exhibition to share these ideas with the public.
Alexandra Palace is the people’s palace, and their views were seen as critical to shaping the future of their palace. Our ‘public opinion wall design’ created a model of the building from comment bubbles which allowed the palace to note and prioritise the people’s ideas as they move to the next station of the regeneration process. This concept was then translated across all exhibition material for the public consultation on site as well as our digital updates and surveys.
A key part of our role was analysis of user behaviour and responses to the survey, to give the Palace a better picture of the behaviour and requirements of their audiences. Longer term, this will help the palace shape it’s strategy and offering.
We are therefore delighted that the success of our public consultation and regeneration plans has been recognised by others, and the resultant funding bids will ensure that Alexandra Palace will have a glittering future.