Last week British Vogue held its second Online Fashion Week which saw a week dedicated to special offers, competitions and exclusive products from everyone from Topshop and ASOS to Harrods and Paul Smith.
The event was blogged live throughout the week, with Vogue offering an inspirational commentary on what to buy this festive season. Guest editors and industry professionals specially curated content, and many brands including My-Wardrobe.com held live twitter chats.
Online Fashion Week wasn’t only about fashion and shopping, it was also about charity. Oxfam was the official charity sponsor, with many retailers donating a percentage of sales made during the week to the Girls Education Project, which aims to enable all children, especially girls, to receive basic education in poor and isolated communities in West Africa.
The event also coincided with the launch of Amazon’s luxury fashion website, The Premium Store, offering designer fashion from brands such as Giorgio Armani and Hudson jeans. “The new store brings together the latest, must-have women’s fashion brands and marks the introduction of some of our favourite U.S. denim brands at Amazon.co.uk,” says Jessica Brown, head of fashion at Amazon.co.uk Ltd. “In addition to big name labels like 7 For All Mankind, the store also offers cult denim labels such as Siwy, giving customers a great breadth of designer styles to choose from.”