My jaw dropped. The moment I stepped out into the new Wembley Stadium was a truly overwhelming experience. As I glanced across the sea of 65,000 people, a rush of excitement raced through me. The atmosphere was alive and buzzing with like-minded enthusiasm. Craig and I politely forced our way through the crowd on the pitch to get as close to the action as possible. And we got pretty damn close actually. The only drawback however to having such a great vantage point was the arduous task of having to clamber back out of the crowds, each and every time we needed to use the toilet, get a drink or purchase some the venue’s ridiculously overpriced food.

As most of you know, Live Earth was a series of worldwide concerts held on July 7, 2007 that initiated a three-year campaign to combat climate change and advocate environmentally-sustainable living. The logo, in case you’re wondering (like I was until I saw it animated with sound) represents the morse code sequence for ‘S.O.S.’ The concerts brought together more than 150 musical acts in eleven locations around the world and were broadcast to a mass global audience through radio, television, and the Internet.

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Today is a great day for new business     
Today is a great day for new business     
Today is a great day for new business