1. Visual identity
Make sure your logo is fresh, current and contemporary. If it’s looking out-of-date then perhaps consider some subtle changes that bring it into 2009.
2. Innovation
Are you keeping up with the market? Make sure you keep on top of the latest technologies and designs in your field.
3. How old are your customers?
It’s a great thing to retain loyal customers, but make sure you are attracting newer and younger customers all the time so your audience doesn’t age with your brand.
4. Moving with market
You need to be constantly ahead of the market and in the mind of your customer.
5. The New Media Age
Get with the times and start using digital platforms to promote and enhance your offering.