HousingOptions is a free one-stop service to help Londoners find government funded affordable homes to rent or buy.
After a creative pitch underscore were appointed to rebrand HousingOptions to become First Steps.
The final outcome for the new identity (see above) merges 2 houses together to create an upward arrow that represents momentum on the housing ladder.
The resultant icon is strong, easily recognisable and sits well with a simple message of “First Steps to home ownership in London”.
The new brand will be launched across London in a couple of months.
Watch out for it.