Customer experience is the ultimate test of your brand, and in a world where brands are being tested every second of the day, there’s no second chance for an experience that doesn’t match expectation.
We’ve worked with clients for many years now to align a brand to its experience, and as we move towards 2015 we’re taking this to a new level. This is a snapshot of the customer experience that we’re focussing on; touchpoints will always be key and are only becoming more innovative thanks to technology
It’s a matter of asking yourself what is happening before, during and after your customer experience. It all counts, and we’re currently working with clients to help them to innovate and lead a whole new approach to customer experience.
Watch this space.
Brand Experience from Underscore Design on Vimeo.