Well here it is everyone…. are you ready to celebrate? It appears Diamond Jubilee mania is nearly up on us, and to celebrate all things great about the British Fashion Industry, underscore’s neighbours in Oxford Street are flying a 147 Union Flag display as homage to the “heroes that put the great into Great British Craft and Design”.
There are over 200 Great British brands available on Oxford Street, including Alexander McQueen, Aquascutum, Mulberry and Stella McCartney – all helping to attract over 100 million shoppers from 200 countries per year. Wowsers.
Farther afield, for a spot of design culture the V&A’s exhibition “British Design 1948–2012: Innovation in the Modern Age” celebrates significant moments in the history of British design and how Britain continues to be a world leader in creativity and design – and we at underscore are certainly proud to form part of that cultural cutting edge.
At underscore we are certainly playing our part, and we are well underway with planning Jubilee themed retail events and promotional campaigns for Duke of York Square in Chelsea and Alexandra Palace in North London. Both approaches are very different takes on ‘patriotism with a modern twist’ so be sure to come back soon for a doilie-tastic dose of British design from us this Diamond Jubilee year – and if you are in London for the celebrations why not pop in to underscore for a classic British cuppa?!