While many retail areas reported dissatisfaction with the low numbers of tourists during London’s sporting season, Duke of York Square in Chelsea was pleased to announce a significant increase in footfall to the area.
This is largely thanks to the screening and promotion of significant events including the Diamond Jubilee, Wimbledon and the Olympics, which were held both in the square and on the private fields located beyond, encouraging not only spectators, but shoppers into the square. The retail core of the area saw a footfall increase of 10% against last year which is remarkable when most of London saw a fall in the same period.
Our most recent design theme of ‘Game on for Summer’ was supported by a range of retro sporting images, and set just the right tone for this vintage British setting.
To enhance the visitor experience, there was great food on offer from their restaurants and cafès, offers from the retailers and activities for everyone to take part in – all promoted online, through social media and of course on site.
Elsewhere in London 2012, underscore were creating the branded collateral for Holland Heineken House at Alexandra Palace where the Dutch team have been residing and being entertained for the duration of the Games.