Many have asked why Google+ have then decided to launch a separate video platform as an extension of the original video chat features within its existing product.
As we all well know, a lot of successful digital campaigns encompass the use of video communication. Since 2005 sites such as Youtube and Vimeo have allowed internet users to share their videos with the world.
Internet video fanatics are also comparing Hangouts On Air to Blog TV, the internets previously most familiar live video broadcasting website. Hangouts On Air brings one fundamental difference to the world of internet video broadcasting as it incorporates user account ability to host live video communications that tie in with Google+ profiles and networks. Previously a private hosting service, a switch in the software now allows the user to broadcast live to non users.
With the service now available through Google user dash it allows social media awareness campaigns to incorporate a really interesting aspect into their existing networks for external communications. It’s still early days as Google’s You+ network project in general is still over shadowed by Facebook and Twitter. But with such a powerful investment engine behind Googles social media concepts, You+ video features are something to keep the awareness creation sensors tuned in to.
Hangouts has tapped into large name celebrities who already have a large following to help spread platform awareness. Google has already hosted On Air Hangouts with David Beckham and President Barack Obama as well as investing training resources into large firms such as Wired and the New York Times.
Excuse our obvious punned up sign off. But Watch. This. Space!