Facebook is finally going public and the demand is creating a frenzy! This is exciting times for the world of digital. It is global recognition that social media is regarded as a monster of a tool for both smaller businesses and multinational corporations.
The social media website has been valued at $118 billion dollars and IPO (initial public offerings) will take place today.
So lets answer the question everyone has had on their minds this week. “How can I buy Facebook stock?” Well… unless you have a highly influential broker (and I mean a dude who wears a gold diamond crusted tie clip to work) and you are his preferential client to the point where he likes you enough to trust you with his kids, his dog, his boat in the south of France and the keys to his house, then the truth is… you can’t.
It is true that a lot of investment firms are taking requests but there are rules. The majority will require you to have £500’000 balances or for example trade 30 times a day! While some claim the $40 a share market price to be over estimated the world is still going crazy to get a piece or even a crumb of the big blue Facebook cake! Because the site allows commercial users to connect so very specifically with their audiences, it is a communication product that is valued extremely highly by marketing teams.
Social media has indeed changed the world. It has changed the way we communicate with each other, it has changed the way we build our circles socially, it has changed the way we are able to connect with our customers online. Will the hype be long term? As a lot of people have been saying “do you see Facebook not being used anytime soon?” It seems there are no obvious clouds on the horizon for social media platforms and that skies will indeed stay… well… blue!