Alexandra Palace’s Ice Rink has recently undergone a £2.3million refurbishment, enabling it now to be used for competitive standard ice skating and by the wider public.
As guardians of the Alexandra Palace brand, underscore were asked to develop a sub brand identity specifically for the ice rink that could promote the rink to visitors on and off site – before being immortalised under the ice rink itself!
Local pop star Chipmunk was on hand to re-open the rink and with extra sessions available over half term you really have no excuse not to get your skates on.
For further info please visit alexandra palace