A new app trialling in Amsterdam could mean we’re on the cusp of a major shake up to the agency pitching game.
In a Tinder-like swiping fashion, modern marketers are able to easily ‘flirt’ with agencies to create shortlists for their pitch.
It’s a win for smaller agencies that will be grouped in a level-playing field with the bigger, more widely known names, but what does this mean for the overall pitch-picture? If agency shortlisting becomes a quicker, less-involved swipe & go process, then perhaps the same will be expected for the physical pitch turn around.
Pitching, production and delivery could all be about to get a whole lot faster, and at Underscore we’ve been rigorously refining our response and delivery processes so we can remain at the leading edge of industry change.
Pitcher – Tinder for Marketeers from Woedend! on Vimeo.