Recent reports have shown that West End retail sales fell by 0.5% in February, although the recent slump has been blamed by many on the ongoing building works at Tottenham Court Road and Bond Street tube stations.
Against this backdrop London property giants Shaftsbury approached underscore for some fresh thinking ways to market their flagship opportunity with the Carnaby that would give them a competitive edge when approaching potential new tenants.
We started by pulling out and highlighting key messages from recent press and social media, and employed a headline message of “everybody’s talking about it” to allow quick communication of the USP’s without people having to sift through pages of copy, graphs and tables.
A fold out format allowed the info to be engaging and to stand out from the norm and we’re really pleased with the finished product, as was our immediate client Sam Cuthbert Brown at Cushman & Wakefield who stated “the feedback is it is the coolest brochure they have ever had”