On his seasonal visit to London Santa has taken residence in his Duke of York Square Grotto in the heart of Chelsea, with designs managed by his favourite Underscore elves for the fourth year running.

The highly anticipated daily guest appearance by Santa and his entourage of reindeers has seen the event completely book out for the exclusive meet, greet, story time and photo.

Taking inspiration from his North Pole residence, Underscore successfully recreated one of the world’s most famous homes to take children on a unique journey.

The tour (running until December 23) is apart of Santa’s long-running “Spirit of Giving” campaign and has seen Duke of York Square donate all proceeds to the Prince’s Foundation.

Today is a great day for new business
Today is a great day for new business