L&Q asked underscore to help them plan, manage and execute an integrated campaign to help Londoners find their ‘true property love’. Adverts were placed online, in print, and outdoors. A microsite was built where you could register, play a game and have the chance to win a trip to the city famous for love, Paris! L&Q ‘matchmakers’ were at Charlng Cross, Waterloo and Stratford stations along with the infamous L&Q characters handing out information and branded love hearts!
The campaign has been a real success, with over 1380 registrants so far and counting…