These days you never know where your next client or customer will come from.
Although ‘content marketing’ is the current buzz word of choice for digital marketing, we at underscore are still strong advocates of a balanced strategy that starts with a best practise .
You may be put-off by hearing the term ‘SEO’, but great content alone will not get you there, and it should be in the interest of any company to invest in their website’s discovery potential.
Positioning yourself to be found online can make a huge difference, so here are a few starters for ten:
- Site Architecture & Accessibility; make it logical, simple, ensuring easy navigation and a great experience for users
- Website content; get your key words and phrases in your text/titles etc – remember its not quantity that counts here, but clever placement.
- Ongoing content; create fresh new content; be it blogging, RSS feeds, news, insights.
- XML Sitemap: Have one! Google can find and read all your pages of your site for indexing.
- Promoting your site; inbound links from other sites can help drive your rankings.
There is no denying the need for SEO, but if you are thinking “If everyone utilises SEO – how can you make it to the top search?” well, fear not; Google is all about providing users with correct information, and like anything that adapts, you can update your SEO to reveal in different searches. Algorithms are always changing, it’s just a matter of keeping pace. SEO should not be a one-time-fix, but an ongoing monitoring and updating process.
So if your search results on google could be better, then perhaps it’s time to speak to underscore about your SEO.