From Tallinn Airport to shopping centres. The new customer engagement sensation is ready to land.
Skype has 600 million users all around the world. Tallinn International Airport in Estonia is one of the first ten locations testing the new Skype Station kiosks.
The product developed by AdTech will allow users to make free video calls. One Skype Station kiosk is also being tested in the UK at Edge Hill University in Ormskirk, Lancashire.
One key market segment that will be benefiting from the kiosks are shopping centres. “Skype Station offer a really fun to watch and touch experience” explains Dmitri Friesen, the sales director of AdTech. The Skype Station unit is not just a video tool box, its 23” inch touchscreen can be programmed with adverts for nearby brands. It also allows users to use bill-pay (the Santander bill payment software) as well as top up their mobile phone.
Is it affordable?
Extremely affordable and besides using the stations as a way to enhance customer experience and give something back for free, centres can make revenue on ads which run on the touchscreen when the machine is in idle. Centres can also have their branding fully factory printed on the unit itself.
It’s very clear that soon the Skype Station will be a normality within transport locations and shopping centres. The benefits are already winning over those who have already had the pleasure of having a play.