Flowers petals, volcanoes and stunning landscapes, at Underscore we love Sony’s explosive new advertising campaign.
In the past Sony has blasted buildings with paint, sent millions of rubbers balls cascading down a street, and even unleashed a small army of Play-Doh bunnies. Their most recent advertising campaign by Gozmodo UK launched at the beginning of this month featuring the scattering of 8 millions flowers onto a small town and into a volcano to promote the release of their new 4K TV screens.
The Irazu Volcano in the Costa Rica is the scenic back drop for the ad, although the volcano is inactive, Sony relied on air cannons, giant fans, and good old elbow grease to stage a volcanic explosion of flower petals.
The Volcanic eruption may not be genuine, but everything else shot in the ad is authentic in camera footage, without the use of CGI or computer graphics. Not convinced? The campaigns images are accompanied with an insight to the making of the beautiful piece of advertising.
With the strapline “Four times the detail” the advert promotes its new ground breaking 4K Ultra HD TV quality, all shot with a camera with a whopping 8 millions pixel display.
We know what will be on our Christmas list this year.
Check out the behind the scenes footage here: