J.viewz, the grammy-nominated producer and music innovator, recently divulged the creative process of his DNA Project. The first-of-its-kind music experiment highlights that not only has the Brooklyn-based talent mastered his music craft, but that he also appreciates seamless UX and new thinking.

The site – which acts as an online journal – documents every step that goes into the eventual creation of an album, captured in a fascinating fusion of user experience, design and ultimately cool beats.

Exploring the site reveals a number of intricate details, one element in particular being the small shapes that appear to float and drift in the background – these small hexagons are in fact other real time visitors, of which you are able to visually see their movements. All inspired by j.viewz’s collaborative artistic process, this creates a real sense of life and purpose on the site, a feeling that the visitor isn’t alone but partaking in a community experience.

Explore it all here http://jviewz.com/

DNA

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