The brief:
- Create a platform to launch St Davids Academy as the pre-eminent education facility in Wales.
The thinking:
- The identity forms a circle of life and translated across a range of recycled papers to reflect a holistic and highly ethical educational approach. We then evolved our campaign to reflect the arts, music and sport ñ the central focus of their ëalternativeí curriculum and pedagogy.
The results:
- The response to the initial promotion has been excellent and the Academy looks sure to outstrip demand before even fully launched.