We help brands get better connected
Who we are

We understand that being ethical and sustainable is a journey - as is making deep, lasting change. We are committed to using our business as a force for good, and hold ourselves accountable to the same standard we expect from our favourite brands.

We must all strive to create a new wave of consciousness and build a close inter-relationship between humankind and the planet we all share.

The carbon problem

The internet currently produces 3.8% of our global carbon emissions, surpassing the impact from both the aviation and shipping industries. It’s clear we’ve stumbled blindly into the digital age - and as more people get online globally and the demand for AI, robots and video surveillance rises - this figure is only set to increase.

What are we doing?

One of the easiest and most effective ways to prevent ecological collapse and keep our temperatures from rising above 1.5C is to plant more trees and reassess your digital footprint.

We are working towards a positive digital impact across our own, and clients’ digital footprint by improving load speeds, reducing carbon emissions and creating more sustainable options within our digital offering. In addition we are proud to be partnering with Ecologi and we're starting to plant 10 trees for every new enquiry or 100 for every new client onboarded, contributing towards growing our own Underscore forest.

Ecologi x UNDERSCORE

Climate action should be easy. Ecologi exists to allow everyone the access to make a difference - no matter how big or small.

Their mission is to remove 50% of global CO2 emissions by 2040 and responsibly plant billions of trees every year. They partner with Eden Reforestation Projects and support a range of carbon reduction projects that are certified at the very highest level by Gold Standard and equivalent.

How can you join in?

We know that offsetting cannot be done alone – but as a simultaneous reduction in personal emissions to support real behavioural change.

Our partnership with Ecologi enables our clients the opportunity to get involved in a variety of both local and global projects - from forest protection to mangrove planting.

We are still in the beginning of our climate journey, but collectively we have the power to secure our future. It won’t be easy and it won’t be overnight but the rewards will be unparalleled – for brands, customers, and for the entire planet.

What we are thinking

How the team at underscore are individually
offsetting their carbon emissions.
planting plants
sustainability ground plants
Offsetting our team emissions
Through our partnership with Ecologi, we’re beginning our journey to offset all our team’s personal lives and personal travel, as well as our clients that choose to travel to meet with us.
planting plants people
Supporting sustainable companies
We try to make conscious decisions within the studio and choose brands that have a clear purpose and sustainable mission. For example our fridge is regularly stocked with plant based milk options and we purchase ‘Who Gives A Crap’ toilet roll to not only brighten up our bathrooms but ​​donate 50% of their profits to ensure everyone has access to clean water and toilets.
sustainable companies
recycle bin
Tackling the plastic problem
There’s currently more plastic in the oceans than wildlife. In fact, plastic outnumbers sea life by six pieces for every one animal.

In order to tackle this we adopt a fix it first approach with our consumables, never except plastic bags with our deliveries, proudly use first mile recycling who have a ‘Zero-to-landfill’ mission and purchase bio-products where possible.
Getting our caffeine fix
We’re proud to support Nespresso, a brand that has thought about the entire life-cycle of its product. After use, the coffee grounds are used to create soil improver and renewable energy, the plastic and aluminium is transformed into new products like drink cans. That’s what we call great coffee.
cup of coffee
plants in office
A greener office
Our above Oxford Street location means we can make use of our big bright and airy windows. We’ve redesigned our office with a priority for more open space and greenery. Our succulents are thriving but we still have a lot to learn to make sure we don’t over-water our 8 month old mini Christmas tree :(
Cycle to work scheme
Who really wants to start their day squished onto the underground tube? We’re all big fans of cycling to work at Underscore. It’s usually quicker, easier and considerably better for your health and the planet.
cycling city office
cup of coffee near computer work
Reduce our air travel
Working from home has reduced overall CO2 from 17-60%, on average. This time at home has heightened our appreciation for the many ways we can connect virtually, allowing us to become a more flexible and adaptable business. This means we still prioritise virtual meetings rather than hopping on a short flight.
book next to a computer meeting
Invest in our planet
and plant trees
We are currently assessing all aspects of our business so we can understand where we can improve. Our goal is to become a climate positive company - which is why we’ve partnered with Ecologi. We’re looking forward to seeing the impact of this and keeping you all up to date!
forest from above
Better brands start with
meaningful conversations
Connect with Rhea
Rhea Bettoni