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Cultural organisation Tate unveils a new refreshed visual identity created by consultancy North.

The logo uses the same dot concept as before, but much more emphasised. Through animations, North have created a sense of dynamism and playfulness in hope to appeal to younger and diverse audiences. Quite versatile in nature, the concept sits perfectly across all mediums, including digital, print and embroidery. Lovely work, indeed.

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Credits: North, Design Week