Plenty of businesses avoid, minimise or micromanage their use of Twitter for fear of posting something that should never have seen the light of day. We’ve all heard horror stories of misfired tweets, ranging from the comical to the downright disturbing.
But an Australian start-up may be putting those days behind us. Bleeply collects any tweets before they are posted and sends the tweet to team members for approval. If no one vetoes it or places it on hold, it’s posted automatically. Anything inappropriate can be pulled before it goes public.
Still in private beta testing, the application maintains the immediacy and conversational nature of Twitter, but greatly reduces the risk of tweeting something you’ll live to regret.
One of those ‘why hasn’t anyone thought of this before?’ ideas, we’re very much looking forward to seeing it widely available.