The theory behind Q.R codes is that they will maximise the impact of ad campaigns as they create more awareness, help to educate and also drive marketing commerce.
A recent campaign from P&G consisted of an interactive ‘Have you tried this yet?’ for their brands including Pantene and Gillette, which allowed for P&G to make a forceful move into the mobile space. Q.R codes are clearly visible on each advert and when scanning them the customer is then taken to a separately designed mobile site that hosts more products for them to view.
Their advanced mobile site then asks the user to enter their post code so they can be informed of which local newspapers include discount coupons for the specific products they are interested in. To make it even more interactive for the users there are then links to Facebook for them to see other people’s comments about the product.
At underscore we think that integrated communications are they key to the future and this is a great example of how to reach the customer in their pocket, which is also where they keep their mobile phone of course..