The Broadgate Circle is undertaking a comprehensive re-development to improve its retail, restaurant and leisure offering, a newly revitalised public realm, and an improved amenity for local occupiers.
In creating a destination that will offer the finest in al fresco City based food and fine dining, it is not too much of a boast to say that no other situation in London can offer such an ever-changing landscape that changes with every new event and also with the seasons.
A strong, stand-alone Broadgate Circle brand needed to be established to support and enhance all of their communications, and underscore are delighted to have been appointed as the brand delivery agency after a pitch.
Until the launch in 2015 our role will be to articulate the leasing opportunities for potential retail and restaurant occupiers, raising consumer awareness of what is to come, and above all creating a sense of excitement about this major new destination for the workers, visitors and residents of the City and central London.
The first point of dialogue for our brand and its supporting messages will be their hoardings, which will be up in early 2014, so why not pay a visit and tell us what you think?!