“A favourable brand reputation means people not only trust your company, but they are comfortable spending what little they have with you.“

Our Founder & Managing director Neil Stanhope discusses why the coronavirus pandemic has sharpened consumer attitudes towards poor corporate behaviour, which could make or break brands in times of crisis. How many times have we heard the word “unprecedented” in relation to the coronavirus pandemic over the past few weeks?

One word that has not been quite as overused is reputation. However, plenty of brands and businesses stand to cement or lose theirs depending on their response to this crisis. And some have already been found wanting, making headlines for the wrong reasons.

Find out Underscores take on the current climate & how important it is for a company to have a favourable brand reputation as well as how Covid-19 has affected risk, How to build a culture of resilience & How we could prepare for a ‘New normal’ by downloading the full report below.

Key findings

believe Supermarkets have responded well to this crisis
believe the Fashion, Beauty & Automotive industry have responded well to the crisis
of people want to hear from Front line Employees
want to hear from celebrities

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Today is a great day for new business
Today is a great day for new business