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“A favourable brand reputation means people not only
trust your company, but they are comfortable spending
what little they have with you.“

 

Our Founder & Managing director Neil Stanhope discusses why the coronavirus pandemic has sharpened consumer attitudes towards poor corporate behaviour, which could make or break brands in times of crisis. How many times have we heard the word “unprecedented” in relation to the coronavirus pandemic over the past few weeks?

One word that has not been quite as overused is reputation. However, plenty of brands and businesses stand to cementor lose theirs depending on their response to this crisis. And some have already been found wanting, making headlines for the wrong reasons.

Find out Underscores take on the current climate & how important it is for a company to have a favourable brand reputation as well as how Covid-19 has affected risk, How to build a culture of resilience & How we could prepare for a ‘New normal’ by downloading the full report below.

Key findings

60%
believe Supermarkets have responded well to this crisis
20%
believe the Fashion, Beauty & Automotive industry have responded well to the crisis
38%
of people want to hear from Front line Employees
4%
want to hear from celebrities
Register to download the full article
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