Ally Pally website receives one million visits in a single year, with a 25% increase this year…
underscore developed a new design structure for the Alexandra Palace website, following a public consultation where over 2,000 people offered their opinions (which you can read about here). These improvements saw the website receive one million visits in a single year.
Following from further updates, this year Alexandra Palace’s website has enjoyed an increase of 25% in visitor numbers. This takes the total up to an astonishing 1.25 million visits in a year; a feat made even more impressive as the Alexandra Palace is a destination venue which does not sell tickets!
Numbers of returning visitors also showed a healthy increase wherein 33% of all website visits are users returning to continue discovering their Ally Pally. This figure helps to highlight the fact that, due to the number of high calibre events, the Alexandra Palace is increasing it’s profile as a destination venue and not just a one-off visit!
Further improvements were seen in the website statistics as the home page bounce rate has reduced by 6.3%; paying testament to the popularity of the dynamic, social and event-centric improvements we are making as the website, just like the venue, continues to evolve.