An Employee Value Proposition, or EVP for short, matters a lot more now in an AI-integrated workplace due to the changes in the human-technology relationship.
With a strong EVP, organisations are able to nurture trust and connection. They’re able to attract talent by showcasing their best work and reducing staff turnover, due to employees feeling valued within the workplace.
Workforces can thrive with AI by its side, especially when it comes to the EVP space.
AI Adoption and Employee Behaviour
A report by Gallup found that 27% of white-collar employees will now frequently use AI at work. That’s an increase of 12% since 2024. The areas where AI is being used particularly are usually within tech, professional services, and finance.
The use of shadow AI adoption is increasing, which is showcasing employees’ needs for productivity gains. Perhaps due to a fear of losing their job for underperforming. Worker sentiment offers an insight into AI’s benefits and how some employees are adopting this tool, in secrecy
AI Skills Transformation
The transformation in human skills and traits is changing too, especially where AI is concerned. Uniquely human skills like critical thinking, creativity and emotional intelligence are complementary to technology like automation and AI.
It therefore makes reskilling and upskilling essential for both in order to keep an organisation competitive. Reports like Indeed have found that 75% of U.S. workers expect job roles to shift significantly due to AI.
Employee Value Proposition Trends in the AI Era
Traditional EVPs must be able to adapt, so that they can be more human-centred, while also addressing AI’s invisible impacts being made. From concentration of momentous tasks to a lack of personal interaction.
Organisations should encourage a culture of continuous learning, as well as investing in reskilling and upskilling as mentioned above. Deloitte suggests that EVP won’t be replaced by AI, rather than evolve into something that’s leveraged by humans for enhancement.
Perks and Benefits of AI-Trained Roles
AI-trained roles offer non-financial rewards such as great flexibility for those who need remote work or parental leave, for example. It also helps with personalised development opportunities that reinforce EVP as a competitive advantage worth evolving.
Companies like Workhuman are integrating AI into recognition platforms, helping create more meaningful praise. By leveraging AI to identify those individuals and tailor the rewards given, companies can create a real advantage point in the employee market.
Well-Being and Trust in the AI Space
There are ethical considerations to be made. An EVP must ethically address fairness, autonomy, and privacy when it comes to employee trust.
A study on employee well-being found that AI can improve efficiency and reduce bias, but that it can also cause problems where job security, fairness, and privacy are concerned. As such, key actions should include incorporating transparent communication and robust data protection for the trust of staff members.
AI is reshaping the Employee Value Proposition space
Artificial intelligence is reshaping the workplace, and as such, your EVP should be evolving with the rest of the business landscape. Don’t leave your talent strategy behind. Instead, partner with us so that you can design an EVP that amplifies human strengths and embraces AI’s potential without compromising the well-being and trust of your employees.
Head over to our contact page to speak to one of our friendly team members today to book in a call to discuss how we evaluate your EVP strategy for the future.