So different, So needed So Individual, So You

Club M is a ladies underwear brand on a mission to help ladies ‘of a certain age’ to feel that their moment of desirability has not passed. They needed help in naming the brand and then in articulating their evolving product range to engage a niche audience, who are currently not being serviced. 

Brand Identity
Brand naming
Logo design

We helped the brand launch to wide appeal at Liverpool Fashion Week.


of the total market is accounted by spend from the over 50s

fashion week

Successful Launch at Liverpool Fashion Week.

The final designs for the brand logo and identity are wonderful.

Maria Chapman
Club M
Today is a great day for new business
Today is a great day for new business