RTL AdConnect

Reach More

Rtl AdConnect

RTL AdConnect previously known as IP Network provides Total Video opportunities within Europe’s leading entertainment network they are the simplified and unified advertising connection point of RTL Group, RTL Group’s families of TV channels are either the number one or number two in eight European countries.

Following an extensive consultation of their international sales and marketing teams, we developed the brand name and identity for RTL AdConnect to bring their global network closer to their parent company, RTL Group. To reflect their unrivalled positioning for broadcast and digital media partners we developed a ‘catch-all’ brand story of “reach more” that was then taken up by the parent group of RTL across multiple brand channels and initiatives.

RTL also needed a simple way for their advertisers to judge where they should be using their adspend across 35 European countries as well as India, China, the United States and Japan.
daily viewers
No. 1
Europe’s leading
entertainment network

Our Results

Once we had established and launched the new brand, we developed a series of information films and a website that allows industry insiders to search and compare data for TV landscapes between domestic and foreign channels, pay TV and digital TV as well as viewing patterns, differentiated audience figures and advertising expenditures.

To ensure that information was shared in a more user-friendly format we channelled their content into three parent categories of ‘audience’, ‘insights’ and ‘solutions’ which also helped customers to navigate through their new website more effortlessly whilst finding the core information they need.