RTL is the established leading international media provider across the European region. They needed a new brand to promote media sales opportunities across a growing range of countries and technology channels as they expand into new territories to compete with threats from global competitors such as Google and Facebook.
Our brand solution after consultation of their key teams in England, France and Germany was designed to present a unified approach named RTL AdConnect that can adapt to match differing customer needs in different countries. We then moved to strip back their underused content across their websites, to ensure their brand channels now have a clearer positioning and sales point for users to focus on the amazing brand content on offer from RTL and its global media partners.
The rebrand solution needed to compete with competitors such as Google and Facebook.
monthly video views from 160M daily viewers.
The rebrand formed a more digital business where their clients can compare the latest viewer data.
The outcome was a new name, a new website and a new global strategy for the business.
RTL AdConnect have unrivalled reach across television and video.
We have built a relationship over time that has enabled Underscore to understand our audiences and create a brand with a focus on the brand experience required for a global business.