Reach more

RTL is the established leading international media provider across the European region. They needed a new brand to promote media sales opportunities across a growing range of countries and technology channels as they expand into new territories to compete with threats from global competitors such as Google and Facebook.

Brand Identity
Brand naming
Corporate Change
Digital Design
Digital Marketing
Employer Branding

The rebrand solution needed to compete with competitors such as Google and Facebook.


monthly video views from 160M daily viewers.

The rebrand formed a more digital business where their clients can compare the latest viewer data.

The outcome was a new name, a new website and a new global strategy for the business.

0300+ platforms

RTL AdConnect have unrivalled reach across television and video.

We have built a relationship over time that has enabled Underscore to understand our audiences and create a brand with a focus on the brand experience required for a global business.

Carine Jean Jean
RTL Adconnect
Today is a great day for new business
Today is a great day for new business