RTL AdConnect

Reach more

RTL AdConnect

We developed the brand identity for RTL AdConnect to improve communication and enhance the brand experience for their customers.

RTL AdConnect

Our first step was to consult their many international sales teams, stakeholders and also their clients. We asked them about their own personal experiences and where they believe the company excels.

RTL AdConnect

“We want to represent RTL Group’s values and reputation.”

IPN Team Member

RTL AdConnect

Following an extensive period of international consultation and testing, we created a new brand name and identity that closer to their parent company RTL and the Total Video media opportunities that they represent

Our pull strategy

Centralised process.
Online positioning.
Video technology.
Customer centric.
Smart consultants.
Digital presentations.

Rtl AdConnect

RTL Brand
Values:

Innovation

RTL Brand
Values:

Connection

RTL Brand
Values:

Passion

RTL Brand
Values:

Agility

RTL Brand
Values:

Expertise

Our story

People.
Platforms.
Markets.
Data.
Insights.
Channels.

Reach more

Targets.
Solutions.
Stations.
Audiences.
Programmes.
Brands.
Total video.

RTL AdConnect

We were then tasked with taking their TV Key Facts brand into a more digital age. TV Key Facts means marketers and brands can now judge where they should be using their advertising budgets based on online video consumption stats including daily reach, daily usage, viewing over 24 hours and usage per device.

RTL AdConnect

A key outcome of the rebrand was creating a more digital business and their clients can now more easily compare the latest data between domestic and foreign channels, pay and digital TV, viewing patterns, audience figures, and of course advertising opportunities.