Rebranding a global media giant
Following an eight-month consultation of the global team, we helped IP Network transform from their original name and identity into RTL AdConnect. The exercise was specifically designed to bring the global network closer to their parent company, RTL Group, and reflect their 400+ first-class broadcast and digital media partners. We helped achieve this with a ‘catch-all’ brand story of “reach more” that was then taken up by the parent group of RTL.
Brand Introduction 2016
No.1 Europe's leading entertainment network
Armed with their new name and a clear positioning statement of ‘international advertising solutions’ the new brand positioned them ready for expansion into new areas such as America and a bright future delivering media solutions for ‘brands on the move’ as they seek to reach into the geographic and audience markets of the future.
Video Marketplace is a unique gateway giving international advertisers direct access to the entire RTL Group digital ecosystem. This new and unique pan-European offer gives international advertisers simple and centralised access to RTL AdConnect’s entire digital portfolio, including leading broadcasters’ video-on-demand platforms in 12 countries, two of the largest curated marketplaces and premium YouTube channels.
TV Key Facts
The Total Video International Trends
TV Key Facts
Produced in collaboration with Europe's major audience and advertising data collection institutes, this indispensable annual survey is available to all of RTL AdConnect's advertising partners. RTL AdConnect & RTL Group's essential study on TV and advertising, covering 39 countries including 35 European countries as well as India, China, the United States and Japan.