We developed the brand name and identity for RTL AdConnect to improve efficiencies of communication and enhance the brand experience for their customers.
Following an extensive period of international consultation and testing, we created a new brand name and identity that closer to their parent company RTL and the Total Video media opportunities that they represent.
A key outcome of the rebrand was creating a more digital business and their clients can now more easily compare the latest data between domestic and foreign channels, pay and digital TV, viewing patterns, audience figures, and of course advertising opportunities.
165m daily viewers
“We really appreciated the finished brand and seeing how it all works for our company.”
Carine Jean Jean