Colorminium
Finish happier
Colorminium is a leading name in the UK construction industry that has been shaping the London skyline for almost 50 years. They partnered with Underscore for a rebrand and to rethink their business model in order to win more business.
The outcome was a new brand story of “London’s facade strategists” and an animated video that sold the promise of ‘finish happier’ across all of their customer communications.
It was important that we defined the company’s brand values in a way that could be truly reflective of the experience that a client should expect.
From there we defined a clear set of brand pillars that defined the central core of their business model as well as echoing the way they deliver and position their expert services ahead of the fiercely competitive London crowd.
Our story of ‘finish happier’ reflected their unique approach to service delivery in this sector.
agreed that a strong façade partner relationship is critical to a project success.
We introduced bespoke illustrations across all of their communications.
We helped them stand out in the fiercely competitive London market.
Colorminium has been chosen as winner of the 2022 RIBA London Awards recognising and celebrating the outstanding architecture across London.
This exercise has helped us to represent our core business strengths within a refreshing and out of the box strategy that matches our goals for the future.
CEO, Colorminium