Making Companies Great
MCG is one of the leading independent recruitment brands in the UK. We were commissioned to help them streamline their core offering and focus more easily on the verticals where they can see growth.
This strategy builds on their business success areas over the past decade, and the outcome is a forward-thinking group of companies that can now speak individually to their specific customer groups while sharing a common collective purpose.
The new MCG brand better connects their specialist services with differing audience groups.
turnover, 2021 best mid-sized company by Sunday Times award
Speaking individually to their specific customer groups.
Won over 20 industry awards (since 2019).
We have really valued the Underscore team’s expertise and immediate understanding of our previously complex group. When we needed them, they immediately supported and refined the brand work we were doing in-house and the quality of delivery was excellent.
Group Marketing Director at The MCG Group