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We rebranded the McGinley Group to the MCG Group to help this industry leading recruitment business streamline their core offering and better connect their specialist services with differing audience groups.

Results

Sunday Times Top 100
Best Companies To Work For 2020

The new MCG brand allows the business to focus more easily on the verticals where they can see growth. This strategy builds on their business success areas over the past decade, and the outcome is a forward-thinking group of companies that can now speak individually to their specific customer groups while sharing a common collective purpose.
“We have really valued the Underscore team's expertise and immediate understanding of our previously complex Group. When we needed them, they immediately supported and refined the brand work we were doing in-house and the quality of delivery was excellent.”
Claire Knights
Group Marketing Director at The MCG Group