Making Companies Great

MCG is one of the leading independent recruitment brands in the UK. We were commissioned to help them streamline their core offering and focus more easily on the verticals where they can see growth.

Brand Identity
Corporate Change
Employer Branding

The new MCG brand better connects their specialist services with differing audience groups.


turnover, 2021 best mid-sized company by Sunday Times award

Speaking individually to their specific customer groups.

0Over 20 Awards

Won over 20 industry awards (since 2019).

We have really valued the Underscore team’s expertise and immediate understanding of our previously complex group. When we needed them, they immediately supported and refined the brand work we were doing in-house and the quality of delivery was excellent.

Claire Knights
Group Marketing Director at The MCG Group
Today is a great day for new business
Today is a great day for new business