Olam
Growing Responsibly
With a direct presence in 65 countries, Underscore was appointed as Olam’s London-based agency to help develop their long-term aspirations with regard to their brand, corporate & internal communications.
Olam works with 3.5 million farmers globally and we recognised that it was crucial to communicate the human story behind the brand by showing who they are continually investing in education and people and supporting the communities that they work within.
Our communications and creative strategy helped re-articulate Olam International’s position as an ethical supply chain manager committed to development and investment in developing parts of the world.
We repositioned Olam as a
conscientious and influential player in
the international agricultural industry.
Agri-business
operating from seed to shelf in 70 countries.
Our communications helped articulate Olam as an ethical supply chain manager committed to development and investment in developing parts of the world.
According to the African Development Bank, Africa’s food and agriculture market could increase from US$280 billion a year in 2023 to US$1 trillion by 2030.
We recognised that it was crucial to communicate the human story behind the brand.
