A pocket full of experiences

PocketBook is a multinational company which produces e-book readers based on E Ink technology (an electronic paper technology) under the PocketBook brand. They tasked Underscore with a review of their well established brand identity, to make it more relevant for the millennial market and to help them become market leaders.

Brand Identity
Digital Design
Digital Marketing

Colour coded packaging helped us to connect their new product range with different customers.


Pocketbook products are now sold in countries worldwide

Each product has own story to explain the USPs.

0no. 3 global

The brand has since grown to become the world’s third largest manufacturer of electronic readers.

As an established international brand, we wanted to work with an agency in London with experience of reaching international audiences.

Evgeniy Zaitsev
Today is a great day for new business
Today is a great day for new business