Pocketbook
Pocketbook approached us to evolve their well established brand identity, making it more relevant to the millennial market and creating a suite of flexible assets that would leverage them as market leaders to the rest of the world, arming them with the tools they need to grow the brand globally.
No. 3 E-reader on the planet
THE RESULT
Our colour coded brand solution gave the brand an injection of energy and allowed us to connect better into their four product verticals, each now having its own story to explain the product family USPs. This also gave more versatility to shout about a whole host of brand benefits and product capabilities and PocketBook has grown to become the world’s third largest manufacturer of electronic readers, with 366,817 active subscribers to their content services and products sold in 35 countries and counting.
366,817 active subscribers and counting
Evgeniy Zaitsev - Sales & Marketing VP, PocketBook
“As an established international brand, we wanted to work with an agency in London with experience of reaching international audiences.”