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Pocketbook wanted to review and evolve their well established brand identity, making it more relevant to the millennial market and creating a strategy to help them become market leaders in electronic readers.

Results

No. 3 E-reader on the planet.
Our colour coded packaging gave the brand an injection of energy and allowed us to connect their advertising better for their four product verticals, each now having its own story to explain the product family USPs.
Our approach gave Pocketbook more versatility to shout about a whole host of brand benefits and product capabilities and the brand has grown to become the world’s third largest manufacturer of electronic readers, with 400,000 active subscribers to their content services and their products are sold in 35 countries and counting.

Results

366,817 active subscribers and counting
“As an established international brand, we wanted to work with an agency in London with experience of reaching international audiences.”
Evgeniy Zaitsev
POCKETBOOK