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The brand strategy for Station Hill needed to reflect a new level of ambition for the city of Reading.
Our first steps were to consult with all stakeholder teams, local interest groups, residents and commuters to hear first hand what they believe would be the right vision for their town as it evolves into a city.
The resultant brand and placemaking story of ‘time for more’ captures the transformative nature of this development at a pivotal time and the benefits it will bring across multiple property types.
“We have a responsibility to capture a vision of how town centres can connect differently, and we believe the place brand for Station Hill can help this to happen..”
Station Hill