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The brand strategy to support the redevelopment of Station Hill needed to reflect a new level of ambition for the town of Reading.

Results

Full consultation and local review
The transformation of Station Hill represents an opportunity like few others. The completed site will deliver a new town centre and the new front door to a new City of Reading.

As a result our first steps were to consult with all stakeholder teams, local interest groups, residents and commuters to hear first hand what they believe would be the right vision for their town as it evolves into a city.
“We have a responsibility to capture a vision for how town centres can connect differently”
STATION HILL