Time for more

Station Hill is a 6.5-acre, £750m ($1.04bn) mixed-use redevelopment project under construction in the heart of Reading in the UK. The brand strategy needed to reflect a new level of ambition for the Reading and articulate what these changes would mean.

Brand Identity
Digital Design

The story of ‘time for more’ was introduced to reflect the aspirational and transformative nature of this development.

0no. 1

The location has emerged as the No.1 tech cluster

Local visitor consultations gave us unique insights to build out the place brand strategy.

0In the top 3

Reading is in the top three growth areas in the UK.

We have a responsibility to capture a vision of how town centres can connect differently, and we believe the place brand for Station Hill can help this to happen…

Station Hill
Today is a great day for new business
Today is a great day for new business