West One Shopping Centre
West One Shopping Centre sits at the heart of London's West End, directly above Bond Street tube station.
Underscore was asked to rebrand the centre to ensure it was ready for even more customer traffic ahead of the new Crossrail station opening there.
Underscore was asked to rebrand the centre to ensure it was ready for even more customer traffic ahead of the new Crossrail station opening there.
With a daily footfall set to rise to 225,000 people per day, West One is the ideal meeting place for friends or colleagues to grab a coffee and food for a catch up. Underscore were tasked with creating a branding experience that encourages people to stop a while rather than just passing through.
After a period of consultation our resultant visual identity and story represents the many individual journeys that go through daily whilst repositioning West One as an ideal destination to grab a quick bite to eat or drink. The visual language of interlocked hexagons was both derived from the new architecture of the scheme refurbishment and also the collaborative benefits of a great new tenant mix.
After a period of consultation our resultant visual identity and story represents the many individual journeys that go through daily whilst repositioning West One as an ideal destination to grab a quick bite to eat or drink. The visual language of interlocked hexagons was both derived from the new architecture of the scheme refurbishment and also the collaborative benefits of a great new tenant mix.
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