Many journeys, one destination
Brand strategy and placemaking for a busy London destination
With a daily footfall set to rise, our new identity and story of “many journeys one destination” represents the many individuals that go through West One daily whilst repositioning the location as an ideal destination to grab a quick bite to eat or drink.
Our new visual language was used in signage to compliment the new architecture of the scheme refurbishment and our ongoing marketing and promotional activities for retailers and customers helps reinforce the collective benefits of their great new tenant mix.
225,000 daily footfall
West One Shopping Centre