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Willmott Dixon Interiors wanted their brand review to unite their various teams and quantify 'why' the brand has such a strong emotional appeal to their customers and employees.

Results

93% customer satisfaction post rebrand
Our workshops showed it was the people behind the brand that make it truly special and so our brand story of ‘Everything completed with pride’ became the emotional rallying call for all stakeholders to understand 'why' the brand had a wider appeal than just a strong commercial offer.

We brought this story to life by interviewing on film as many passionate individuals as we could find and asking them what they were most proud of and what this made them want to achieve in future.

“That workshop captured a lot of the issues we've been looking to address”
WILLMOTT DIXON INTERIORS