More than meets the eye
Nulty is now a leading name in the world of international lighting design. They came to Underscore to develop their brand position and story and we achieved this through a period of consultation for their staff, their stakeholders and their customers.
The resultant brand solution of Nulty+ was created to celebrate their growing team and international offer as their story evolves into new markets with new capabilities.
With a bold visual identity and confidently told brand story, Nulty+ is now a mighty lighting design brand with numerous subsidiaries that delivers creative lighting solutions for a vast array of clients including Selfridges, Bloomingdales, Yauaatcha and Manchester United.
The brand solution focused on positioning Nulty as a movement to belong to and follow.
New offices opened post rebrand include Dubai, Beirut, Miami and Bangkok
We added negative space to extend their brand story.
With a bold visual identity and clear brand positioning, Nulty+ is now a globally established design brand.
Darc Awards 2021 shortlisted Lit Lighting Design Awards 2021 Honorable Mention Design Middle East Awards 2021 Shortlist.
Big thanks to the team at Underscore for the brand delivery here.