More than meets the eye

Nulty is now a leading name in the world of international lighting design. They came to Underscore to develop their brand position and story and we achieved this through a period of consultation for their staff, their stakeholders and their customers.

Brand guidelines
Brand Identity
Brand naming
Brand strategy
Corporate Change
Digital Design
Logo design
Story crafting

The brand solution focused on positioning Nulty as a movement to belong to and follow.


New offices opened post rebrand include Dubai, Beirut, Miami and Bangkok

We added negative space to extend their brand story.

With a bold visual identity and clear brand positioning, Nulty+ is now a globally established design brand.

Award winning

Darc Awards 2021 shortlisted Lit Lighting Design Awards 2021 Honorable Mention Design Middle East Awards 2021 Shortlist.

Big thanks to the team at Underscore for the brand delivery here.

Paul Nulty
Nulty Lighting
Today is a great day for new business
Today is a great day for new business