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With a growing team and international reputation we used video workshops to develop the Nulty brand position and streamline their offer.

Results

A second office opened in Dubai
within 6 months after the rebrand
The new brand was adopted to celebrate their growing team and offer as their story evolved into new markets with new capabilities.

With a bold visual identity and confidently told brand story, Nulty+ is now a mighty lighting design brand that delivers creative lighting solutions for a vast array of clients including Selfridges, Bloomingdales, Yauaatcha and Manchester United with new offices opening post rebrand in Dubai, Beirut, Miami and now Bangkok.
“Big thanks to the team at Underscore here”
Paul Nulty