More than meets the eye

Brand articulation for an industry leader

Nulty

Paul Nulty Lighting Design were an architectural lighting design consultancy with a healthy selection of awards working from a single office in London. To reflect their rapidly expanding team and partner led approach, our rebrand shortened their name to ‘NULTY+’ and added a story of ‘more than meets the eye’ to make the brand more reflective of their growing reputation and capability.
Shortlisted
for 3 Lighting Design Awards following rebrand
More than meets the eye
Brand Introduction

THE RESULT

With a bold visual identity and confidently told brand story, Nulty+ is now a mighty lighting design brand that delivers creative lighting solutions for a vast array of clients including Selfridges, Bloomingdales, Yauaatcha and Manchester United with new offices opening post rebrand in Dubai, Beirut, Miami and now Bangkok.
A second office opened in Dubai within 6 months after the rebrand

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