Co-op: Foodology
Good food, together
Co-op are the UK’s leading food retailer. They wanted to capitalise on and continue this growth by defining what makes them unique and improving internal brand engagement within their workforce.
To do this we took a look at their innovation, their recipes and the wider ingredients that raise the passion levels for ‘all things food’ within all of their 70,000 colleagues.
We discovered that good food, and the joy of sharing it with others, is core to the Co-op’s identity. Foodology was the name of our collective ‘sub brand’ outcome where together you harness, explore and share a collective passion for good food and create a culture that permeates through the business.
We discovered how they do things differently to inspire a sense of
passion and pride.
Engaging with employees and customers via interviews and workshops allowed us to identify key audiences and core pillars to build the new Foodology brand upon.
We discovered how they do things differently to inspire a sense of passion and pride.
the UK’s No.1 food
convenience retailer
Celebrating an innovative and inspirational food culture in a very unconventional and inspiring way.
People were reached with trends, recipes and wider issues to raise
the passion levels for ‘all things food’.
Working with Neil and the Underscore team was totally refreshing. The Underscore approach is very much to connect and truly understand their client, brand and the challenge.
Director of Delicious Food at Co-op
