More compelling media


The task with Hybrid was to represent a global media group as a dominant media brand at the forefront of the changing digital landscape. As a Group, Hybrid’s audience had grown rapidly over the space of 8 years working with brands such as King’s College London, Hilton and Tourism Malaysia, and we wanted to capture that sense of action and ambition in the rebrand.
65% increase in website traffic since relaunch


Our strategic delivery process was completed over the course of three intensive months and consultations with teams from the UK to Malaysia helped uncover powerful insights into reaching a hidden youth culture.
Within two months of the relaunch general traffic to the company website is up by 65% and video content created by Underscore has allowed customers, prospective employees and stakeholders to get closer to the people within Hybrid, increasing engagement and client retention.

Job applications through Twitter are up 550% and LinkedIn were up 700%, and Hybrid’s Facebook account had received more than 8,000 likes since the rebrand. This means people are looking at Hybrid’s brand story and values and connecting with them in a more personal and meaningful way.
Brand film
700% increase of LinkedIn job applications

James Craven - Managing Director, Hybrid

“Being a media company we always felt a little concerned that our best creative work was reserved for our clients campaigns and that we didn’t spend enough time on our own back yard.

Underscore made us feel comfortable about their abilities and were able to collaborate easily with our own digital team. We felt we were part of the process not just giving the instructions. ”

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