Hybrid is a global media group at the forefront of the changing digital landscape. They wanted to project a simple vision for their brand that would help bring more clarity to their communications.
Since our work people are spending an additional minute and twenty seconds on the site per visit. Video content created by Underscore has allowed customers, prospective employees and stakeholders to get closer to the people within Hybrid, increasing engagement and user retention. Job applications through Twitter are up 550%, LinkedIn 700% and Hybrid’s Facebook account has received more than 8,000 likes since the rebrand. Our findings are that people are looking at Hybrid’s brand story and values more and are reaching out to them in a more personal way.
“Being a media company we always felt a little concerned that our best creative work was reserved for our clients campaigns and that we didn’t spend enough time on our own back yard. Underscore made us feel comfortable about their abilities and were able to collaborate easily with our own digital team. We felt we were part of the process not just giving the instructions.”