More compelling media


Hybrid has been one of the media brands to evolve at the forefront of the changing digital landscape. Our strategic delivery process was completed over the course of three intensive months and consultations with teams from the UK to Malaysia helped uncover powerful insights into reaching a hidden youth culture. As a Group, Hybrid’s audience has grown rapidly over the space of 8 years working with brands such as King’s College London, Hilton and Tourism Malaysia, and we wanted to capture that sense of action and ambition in the rebrand.
65% increase in website traffic since relaunch


Within two months of the relaunch general traffic to the company website is up by 65% and people are spending an additional minute and twenty seconds on the site per visit. Video content created by Underscore has allowed customers, prospective employees and stakeholders to get closer to the people within Hybrid, increasing engagement and user retention.

Job applications through Twitter are up 550% and LinkedIn were up 700%, and Hybrid’s Facebook account had received more than 8,000 likes since the rebrand. In summary, people are looking at Hybrid’s brand story and values and are reaching out to them in a more personal way. Mission accomplished.
Brand film
700% increase of LinkedIn job applications

James Craven - Managing Director, Hybrid

“Being a media company we always felt a little concerned that our best creative work was reserved for our clients campaigns and that we didn’t spend enough time on our own back yard.

Underscore made us feel comfortable about their abilities and were able to collaborate easily with our own digital team. We felt we were part of the process not just giving the instructions. ”

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