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Transforming
🏫 Property 📈
brands‘25

GPE

Greater together
Services
Brand guidelines, Brand Identity, Brand naming, Brand strategy, Corporate Change, Logo design, Story crafting
Duration
1 Year
Sectors
Corporate, Property
Tags
Net Zero
Prop Tech
Sustainability
GPE are leading property investors and developers in central London. To help drive business growth they partnered with Underscore to deliver a new dynamic and customer centric brand that truly reflects the industry pioneers that they are.
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Station Hill

Time for more
Services
Brand Identity, Communications, Digital Design, Placemaking
Duration
1 year
Sector
Property
Tags
ESG
Prop Tech
Sustainability
Station Hill is a 6.5-acre, £750m ($1.04bn) mixed-use redevelopment project under construction in the heart of Reading in the UK. The brand strategy needed to reflect a new level of ambition for the Reading and articulate what these changes would mean.
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Colorminium

Finish happier
Services
Brand guidelines, Brand Identity, Brand strategy, Communications, Digital Design, Employer Branding, Logo design
Duration
4 Months
Sectors
Corporate, Property
Tags
Digital Transformation
Green Tech
Net Zero
Colorminium is a leading name in the UK construction industry that has been shaping the London skyline for almost 50 years. They partnered with Underscore for a rebrand and to rethink their business model in order to win more business.
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Today is a great day for new business     
Today is a great day for new business