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Insignia

Say yes to impossible

Fintech
Investment
UI & UX

Insignia is the world’s leading luxury financial and lifestyle management group with brand audiences agreed as falling firmly between personal and business groups. We created a digital brand strategy for them that helped connects their members with unique global offers and benefits and appeals to both new and existing card members.

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Services
Brand Identity
Brand strategy
Corporate Change
Digital Design
Sector
Corporate
Finance
Lifestyle
Stakeholder meeting discussing the new brand strategy
Insignia app wireframe
Two people sketching out how the app will work

Our bespoke gamification process helped customers find the credit card for their needs.

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Their luxury experiences service is established in
29 countries

Isometric view of the Insignia app

The new digital suite was designed to meet the individual needs
of their customers.

Brand guidelines
Insignia app and tablet website with member cards

We successfully created a bespoke experience suited to their unique needs and lifestyle preferences.

Insignia premium bank cards
0360° offering

Insignia has constructed a 360-degree offering which is tailored and bespoke to the needs of each member.

Photography of a mountain landscape with two deckchairs in the foreground

Underscore have been a great asset on our journey to evolve our unique brand offer of “Say Yes to Impossible” in the digital space. We are delighted with the finished product.

Youlia Nagaytseva
Head of product and marketing
Insignia app mockup showing how you access your cards
Today is a great day for new business!       
Today is a great day for new business!       
Today is a great day for new business!