hello@underscore.co.uk
Burning the midnight oil? Why not find out what Underscore can do for you. Welcome to a new week. Welcome to the world
of Underscore. Monday is the new
Friday. Trust us, we're
branding experts... Sleepless night? Why not find out what Underscore can do for you. Need something to read this morning? How about our latest trends. UK mobile spend will top £53bn by 2024. That's why we think mobile first. We just love evenings. All that lovely thinking time. Good morning. It's never too early to think... Burning the midnight oil? How about reading our latest trends.
 Need that second wind to get you through the week? Underscore is here to help. Video grows business revenue 49% faster. Let's get your brand moving. Sleepless night? Why not find out what Underscore can do for you. Need something to read this morning? How about our latest trends. Don't wait for Friday.
Get inspired now. 64% of consumers choose a brand based on shared values. What do you stand for? We just love evenings. All that lovely thinking time. Burning the midnight oil? How about reading our latest trends. It's never too early to think long term. Let's discuss your business future. Lost your voice in the crowd? Make a better connection with Underscore. Building the leading brands of the future. Today. Building the leading brands of the future. Today. We don't work at weekends. But
our ideas do. Britain's Got Talent or our portfolio on Saturday night... What's the difference? Britain's Got Talent or our portfolio on Saturday night... What's the difference? You're up early. Why not find out how we can revolutionise your brand? 82% consult their phones on purchases they are about to make in a store. We know micro moments matter. We don't work at weekends. But our ideas do.
Watch our reel

Underscore was formed in 1999 with a vision to help brands and locations to redefine their purpose and unlock their potential more efficiently. We excel today by thinking locally and acting globally for clients worldwide.

Services

Services
Branding Digital Design Placemaking Communications Marketing
Did you know...
Egyptians are often cited as the first logo designers
- LWV Print Works
The UK luxury sector contributes £32.2billion to the UK economy and employs 113,000 across the UK
- Walpole
The logo for Spanish lollipop company, Chupa Chups, was designed by Salvador Dali in 1969
- Design Facts
61% of consumer-chatbot interactions are centered around customer service-related questions
- Falcon.IO
Twitter’s bird is called Larry
- Market Inspector
45% of consumers say they 'like brands that do not take themselves too seriously'
- Foresight Factory
Design is not just what it looks like and feels like. Design is how it works
- Steve Jobs
The global AR market, valued at $11.1billion in 2018, could reach $60.6billion by 2023.
The global VR market, valued at $7.9billion in 2018, could reach $34billion by 2023
- Statista
The sentence 'The quick brown fox jumps over the lazy dog' contains every letter in the alphabet
- Eva Schafroth
We hold our phones vertically 94% of the time
- Forbes
Underscore is nearly 20 years old
- Underscore
60% of all online video views are now taking place on mobile devices
- Mobile Marketer
Sans-serif type made its first appearance in print in an 1816 specimen book by William Caslon IV
- Design Facts
Just by including 'video' in the email subject line, email open rates are boosted by 19%
- Walkaround Videos
Over 90% of the transmitted information to the brain is visual
- Design Facts
In 2000 our attention span was 12 seconds. Our attention span is now 8 seconds. A goldfish has an attention span of 9 seconds!
- The Telegraph
The UK has the second-largest design sector in the world and the largest design industry in Europe
- The Creative Industries
80% of Instagram users follow 1 or more brands
- AdWeek
Starbucks’ round tables were created specifically so customers would feel less alone
- Slide Share
50% of brands are engaging with their audience through social stories
- Clickz
On average, 5 to 7 brand impressions are necessary before someone will remember your brand
- Pam Moore
$1billion is spent on influencers every year
- Media Kix
Color increases brand recognition by up to 80%
- University of Loyola
66% of millennials check their smartphones before getting out of bed in the morning
- ResportLinker
There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for
- Milton Glaser
Digital design is like painting, except the paint never dries
- Neville Brody
People ignore designs that ignore people
- Frank Chimero
To Underscore is to draw attention to a fact, idea or situation
- Underscore
At Underscore we get underneath, add weight and draw attention
- Underscore

Process

We get underneath your brand then add weight through a combination of strategic thinking and the application of digital and design solutions that get results.
Stage 1
Understand
We ask the right questions on the way in, consulting your key people and trawling through data to understand you better.

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Analytics
Brand audit
Consultation
Competitive landscape
Customer insights
Qualitative research
Quantitive research
Performance metrics
Stage 2
Unlock
Here we share our findings and work with you to agree which brand insights best reflect your world and your customer needs.

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Brand articulation
Brand strategy
Customer journeys
Naming
Public consultation
Story crafting
Sector insights
Trend reports
User experience
Stage 3
Unveil
Next we apply the latest digital and design thinking to reveal the brand stories and solutions that turn heads and get long lasting results.

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Brand activation
Content creation
Campaign strategy
Digital design
Events
Exhibitions
Filming
Photography
Video edit and production
Stage 4
Unlimited
The launch is just the start, we create long-term brand strategies that propel you into new territories and amplify your brand with a cross-channel approach.

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Brand audit
Advertising
Experiences
Growth planning
Internal engagement
Media planning
Marketing
Placemaking
Social Media

View service list

Analytics
Brand audit
Consultation
Competitive landscape
Customer insights
Qualitative research
Quantitive research
Performance metrics

View service list

Brand articulation
Brand strategy
Customer journeys
Naming
Public consultation
Story crafting
Sector insights
Trend reports
User experience

View service list

Brand activation
Content creation
Campaign strategy
Digital design
Events
Exhibitions
Filming
Photography
Video edit and production

View service list

Brand audit
Advertising
Experiences
Growth planning
Internal engagement
Media planning
Marketing
Placemaking
Social Media
Brand. Culture. Connections. Environment. History. Being Human. Discovery. Imagination. Insights. Potential. Local Knowledge. Design. Transparency. Individuality. Personality. Passions. We're all about you. Engagement. Authenticity. Deepening the relationship. Cultivating. Loyalty. Eating. Drinking. Living. Playing. Shopping. Visiting. Thriving. Working. Standing for something. Sustainability. Being tribal. Future experience.

Results

Results
We focus on getting you better results
65% increase in website traffic since relaunch
View our Hybrid campaign to find out how
160 million daily TV views
View our RTL AdConnect campaign to find out how
34% increase in bookings
View our Total Football campaign to find out how
11 million social reach
View our Brighton Pier campaign to find out how
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