About
Watch our movie
It's unreel

Specialities

Branding
Branding
Placemaking
Placemaking
Digital/UX
Digital/UX
Print
Print
Motion
Motion
Strategy
Strategy
Marketing
Marketing
Did you know...
Egyptians are often cited as the first logo designers
- LWV Print Works
Did you know...
The UK luxury sector contributes £32.2billion to the UK economy and employs 113,000 across the UK
- Walpole
Did you know...
The logo for Spanish lollipop company, Chupa Chups, was designed by Salvador Dali in 1969
- Design Facts
Did you know...
61% of consumer-chatbot interactions are centered around customer service-related questions
- Falcon.IO
Did you know...
Twitter’s bird is called Larry
- Market Inspector
Did you know...
45% of consumers say they 'like brands that do not take themselves too seriously'
- Foresight Factory
Did you know...
Design is not just what it looks like and feels like. Design is how it works
- Steve Jobs
Did you know...
The global AR market, valued at $11.1billion in 2018, could reach $60.6billion by 2023.
The global VR market, valued at $7.9billion in 2018, could reach $34billion by 2023
- Statista
Did you know...
The sentence 'The quick brown fox jumps over the lazy dog' contains every letter in the alphabet
- Eva Schafroth
Did you know...
We hold our phones vertically 94% of the time
- Forbes
Did you know...
Underscore is 18 years old
- Underscore
Did you know...
60% of all online video views are now taking place on mobile devices
- Mobile Marketer
Did you know...
Sans-serif type made its first appearance in print in an 1816 specimen book by William Caslon IV
- Design Facts
Did you know...
Just by including 'video' in the email subject line, email open rates are boosted by 19%
- Walkaround Videos
Did you know...
Over 90% of the transmitted information to the brain is visual
- Design Facts
Did you know...
In 2000 our attention span was 12 seconds. Our attention span is now 8 seconds. A goldfish has an attention span of 9 seconds!
- The Telegraph
Did you know...
The UK has the second-largest design sector in the world and the largest design industry in Europe
- The Creative Industries
Did you know...
80% of Instagram users follow 1 or more brands
- AdWeek
Did you know...
Starbucks’ round tables were created specifically so customers would feel less alone
- Slide Share
Did you know...
50% of brands are engaging with their audience through social stories
- Clickz
Did you know...
On average, 5 to 7 brand impressions are necessary before someone will remember your brand
- Pam Moore
Did you know...
$1billion is spent on influencers every year
- Media Kix
Did you know...
Color increases brand recognition by up to 80%
- University of Loyola
Did you know...
66% of millennials check their smartphones before getting out of bed in the morning
- ResportLinker
Did you know...
There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for
- Milton Glaser
Did you know...
Digital design is like painting, except the paint never dries
- Neville Brody
Did you know...
People ignore designs that ignore people
- Frank Chimero
PROCESS
  • Process
    Our unparalleled process consists of 4 seamless steps
    which help us to get underneath
    your brand.
    Stage 1
  • Process
    Understand
    We have a unique process to unearthing client insights and defining sector opportunities that is collaborative, thorough and highly effective. We get to the heart of your world, uncovering exactly how and why your brand should overachieve, and often why it’s been underperforming.
    Brand audit | Consultation | Insights | Workshops
    Stage 2
  • Process
    Unlock
    With a better understanding, we apply our unrivalled experience of brands and their environments to uncomplicate your brand landscape. Considering everything from sector trends, through to audience behaviours ensures your brand world is uncluttered and above all, understood.
    Strategy | Naming | Brand identity | Trends
    Stage 3
  • Process
    Unveil
    Armed with these unspoken insights we marry intelligence, imagination and innovation to unleash the unlimited potential of your brand. And we don’t stop there. Our unique way of reviewing and responding to your ongoing performance data means we can get you some unbelievable results.
    Digital | Events | Video | Photography
    Stage 4
  • Process
    Unlimited
    The unveiling is just the beginning of our relationship and your success story. Once it’s all out there, we work to create an overarching marketing strategy that will amplify your key messages and underpin your brand ambitions.
    Experiences | Engagement | Placemaking | Marketing

    Unstagram

    If you like the cut of our jib, hand over your email and we will treat your inbox to our newsletter
    If you can't get enough of Underscore, fill in the form below for periodic email treats
    If all this has whet your appetite, enter your email and we'll keep you abreast of all our news
    Hungry for more? Fill in our form and we'll send you a plethora of design and branding tidbits