We're all about
placemaking

Developing strategy and design solutions to create memorable locations
Placemaking reel

Thinking experience first

At Underscore we have unrivalled experience of building brands out of buildings and turning districts into destinations.

Whether for international airports or entire town centres, we create audience driven brand strategies and experiences that connect with the customers of today to form the communities of tomorrow.
“From retailers creating community-based hubs, focused on social currency and connectivity, to pure-play giants launching physical spaces for an immersive brand experience, retail stores are being reimagined”
- RACONTEUR.NET
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