Client
Goals Soccer Centres
Project
Branding, Digital, Placemaking, Lifestyle, Property
Goals Soccer Centres
Time to get real
Brand development, new website and app design.
Goals Soccer is the world’s leading five-a-side football brand, with over 42 centres in the UK alone. They asked Underscore to revisit their brand strategy, visual language and use of digital channels in order to streamline their business communications ahead of a global expansion programme.
About the brand exploration
Our research told us that from the quality of the pitches to the league structure, Goals Soccer is as close to a professional experience as most people can get. From here our brand solutions focused a modular 'ever changing' website driven by real time information and a 'market changing' management App design to help reduce organisational headaches for the people who are playing or managing in the their local league. Back of the net.

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