James J Fox needed a brand strategy to celebrate their unique heritage and offer ahead of an international expansion plan featuring online purchasing.
Digital expansion strategy agreed
The oldest cigar merchant in the world with a rich history of clients that includes Sir Winston Churchill and Oscar Wilde, is now increasing its appeal for a growing international audience of overseas customers that know James J Fox provides the authentic taste of history.
“This was a great exercise in rethinking our business”
JAMES J FOX