Nuhu+

Nuhu+ approached Underscore to capture their vision of becoming the 'go to' residential developer in the world's leading cities, so our brand story of ‘Positively better living’ was created to transcend across all touch points to help build both a strong corporate culture and consistency for their communications.

We created a standard where Nuhu+ connect widely through the use of distinctive imagery and stylings and this connection allows Nuhu+ to gain further traction as the go-to brand as they seek to be globally recognised for their premium residential developments.