Positively better living


Our brand story of ‘Positively better living’ was created to transcend across all touch points to help build both a strong corporate culture and consistency for their communications. We then benchmarked a Gold Standard for the brand, helping Nuhu+ as they seek to become globally recognised for their ‘beyond premium’ residential developments.

The result

Nuhu+ now has a distinctive look that evokes a lifestyle-first development approach with unparalleled luxury finishes as standard.
new website visitors in the first year following rebrand
6 premium London developments

Stephen Hughes, Nuhu+

“Underscore’s understanding of luxury and property brands was invaluable when helping us to connect with a range of international audiences.”

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